Course curriculum

    1. Register now to Access the Class

    2. CDP|CDM Learning Portal: How to Navigate

    3. CDP|CDM Student Orientation

    4. JOIN THE CDM COMMUNITY TODAY!

    5. Learning Maturity Survey

    1. READING: The Importance of Leading & Lagging Metrics in Marketing

    2. Required Viewing: Google Tag Manager | Facebook Pixel

    1. Digital Marketing Analytics Program | Student Guide

    2. SME Presentation

    3. Digital Marketing Analytics Program | Workbook

    4. Required Viewing: About Privacy-First Advertising

    5. Digital Measurement Maturity Model

    6. READING: Attribution Models for Marketers: The Definitive Guide

    1. SME Presentation

    2. Digital Marketing Glossary

    3. Required Viewing: Infinity Optimization Process

    1. What is the Challenge?

    1. Digital Marketing Analytics Program Batch 30 | Post Session Activity 2

About this course

  • Free
  • 18 lessons
  • 0 hours of video content