Digital Marketing Fundamentals Program Batch 77 with Certification

This 6-half-day expert-led, live online class will help you learn digital marketing and its role in driving business growth (More details on the CDM Website).

Interested in this course? Email us at [email protected]

Course curriculum

1. Join our Viber group today!
2. Downloadable Zoom Backgrounds
1. Register Now to Access the Class
2. CDM Pre-Session Diagnostic Survey
3. Digital Marketing Fundamentals Program | Student Guide
4. CDP|CDM Student Orientation
5. How to Use the Learning Portal
6. How to Navigate Your Course
1. Lesson 1
2. Lesson 1 - Quiz
3. Lesson 2
4. Lesson 2 - Quiz
5. Lesson 3
6. Lesson 3 - Quiz
7. Lesson 4
8. Lesson 4 - Quiz
9. Lesson 5
10. Lesson 5 - Quiz
1. What are Customer Personas?
2. Market Research
3. [UPDATED] The Golden Circle
4. Click on the Materials Inside to Access the Content
1. How Does the Internet Work? - Glad You Asked S1
2. CDM DMF Toolkit
3. [DMF - Day 1] Digital Marketing Templates with Samples
1. SME Presentation | Day 1
2. Digital Marketing Fundamentals Program | Workbook
3. CDP|CDM Digital Marketing Glossary
4. Week 1: Campaign Briefing
5. DOWNLOAD: Meaningfulness for Brands - When and How to Make a Stand (Shayne Garcia-Madamba)
6. Your feedback is a gift!
1. Contents to check out
2. Importance of Consumer Behaviour: Understanding the Buying Mind
3. What Is a Consumer Insight?
4. How to write an insight with tension?
1. Pre-Read Materials
2. SME Presentation Deck | Day 2
3. Bonus Materials
4. Your Feedback is a Gift!
1. Guide to Digital Display Advertising (IAB_
2. Digital Advertising Standards & Specifications
3. How Facebook Algorithm Works
4. Meta Advantage Suite
5. Google Search Ads
6. AdWords Auction; How Keyword Bidding Works
7. Introduction to Search Engine Optimization
8. Beginner's Guide to SEO (Moz)
1. SME Presentation Deck | Day 3
2. Your Feedback is a Gift
1. Privacy on iPhone | Tracked | Apple
2. Email, Social Media, and Mobile Marketing
3. Social Media Dimensions - Facebook, Instagram, YouTube, Twitter, LinkedIn
4. Platform Tips - Instagram, TikTok, WhatsApp, Discord
1. SME Presentation Deck | Day 4
2. Your Feedback is a Gift!
1. 12 Email Copywriting Best Practices You Need to Follow Today
2. Case Study (Mailchimp)
3. How Spotify Advertising Works
4. YouTube
5. Instagram Reels in 2024: The Ultimate Guide
6. Top 25 Influencer Marketing Best Practices
7. Mobile Marketing: 12 Powerful Strategies & the Ultimate Guide [2024]
1. SME Presentation Deck | Day 5
2. Your Feedback is a Gift!
1. Ecommerce Business Models: Types + What to Select (bigcommerce.com)
2. 10 Must Read eCommerce Books for a Thriving Business (outgrow.co)
3. 3.1: Analysis, Determination, and Measurement - Chemistry LibreTexts
4. KPIs vs Metrics: Learn The Difference With Tips & Examples (datapine.com)
5. Other Asynchronous Materials | Day 5
1. SME Presentation Deck | Day 6
2. [DMF] Defense Rubrics & Grading Sheet Template
3. Your feedback is a gift!
1. What is the future of CRM (FindMyCRM)
2. The Future of CRM (TechnologyAdvice)
3. Other Asynchronous Materials | Day 6
1. Digital Marketing Fundamentals Study Guide
1. Digital Marketing Fundamentals Batch 76 Certification Exam
2. Share Your Certificate!

About this course

Free
78 lessons
0.5 hours of video content

Digital Marketing Fundamentals Program Batch 77 with Certification

Course curriculum

#BeMoreWithCDM

Pre-Session Materials

[REQUIRED] DMF Self-paced Learning

Pre-Reads: Marketing Primer

Pre-Reads: How Digital Works

DAY 1 | June 21

Asynchronous Materials | Day 1

DAY 2 | June 28

Asynchronous Materials | Day 2

DAY 3 | July 5

Asynchronous Materials | Day 3

DAY 4 | July 12

Asynchronous Materials | Day 4

DAY 5 | July 19

Aynchronous Materials | Day 5

Day 6 | July 26

Asynchronous Materials | Day 6

Exam Guide for Digital Marketing Fundamentals Certification

Digital Marketing Fundamentals Certification

About this course