Digital Marketing Fundamentals Program Batch 79 with Certification

This 6-half-day live class covers digital marketing essential for business growth. Topics include customer insights, strategic planning, engagement across social media, email, video, and mobile, as well as tracking key metrics to evaluate success.

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Course curriculum

1. Downloadable Zoom Backgrounds
2. Join our Viber group today!
3. Register Now to Access the Class
1. CDM Pre-Session Diagnostic Survey
2. Digital Marketing Fundamentals Program | Student Guide
3. CDP|CDM Student Orientation
4. How to Use the Learning Portal
5. How to Navigate Your Course
1. WATCH: What are Customer Personas
2. WATCH: Market Research
3. WATCH: The Golden Circle
4. WATCH: Importance of Consumer Behaviour
5. WATCH: Importance of Studying Consumer Behaviour
6. WATCH: Defining Customer Experience
7. WATCH: What Will Happen to Marketing in the Age of AI
8. WATCH: How Does the Internet Work?
9. WATCH: 4 Key Parts of a Big Campaign Idea
1. CDP|CDM Digital Marketing Toolkit
2. CDP|CDM Digital Marketing Glossary
3. Digital Marketing Plan Sample Template
1. Lesson 1: Introduction to Digital Marketing Fundamentals Target Market
2. Lesson 1: Learning Checkpoint
1. SME Presentation Deck - Intro to Digital Marketing (Part 1)
2. Activity Workbook (Google Slides Copy)
3. Activity Workbook (MS PowerPoint Copy)
4. Your feedback is a gift!
1. COLLECTION: Foundations of Marketing: Know Your Customer
2. COLLECTION: Foundations of Marketing: Strategy, Personas, and the Digital Journey
3. READ: Meaningfulness for Brands - When and How to Make a Stand (Shayne Garcia-Madamba)
4. WATCH: What Is a Consumer Insight?
5. WATCH: How to write an insight with tension?
1. Introduction to Digital Marketing Fundamentals Content Strategy
2. Lesson 2: Learning Checkpoint
1. Essential Prep: Mastering Key Messages and Big Idea
2. SME Presentation Deck - Intro to Digital Marketing (Part 2)
3. WATCH: Success Stories and Future Insights
4. Your Feedback is a Gift!
1. WATCH: Guide to Digital Display Advertising (IAB)
2. READ: Digital Advertising Standards & Specifications
3. READ: Drive Business Results With Meta Advantage
4. WATCH: How Facebook Algorithm Works
5. READ: How to Use Google Ads: Best Practices, Tips, and Bidding Strategies
6. AdWords Auction; How Keyword Bidding Works
7. Introduction to Search Engine Optimization
8. Beginner's Guide to SEO (Moz)
1. Lesson 3 - Search Engine Marketing - Paid Media
2. Lesson 3: Learning Checkpoint
1. SME Presentation - Search Engine Optimization (SEO)
2. Your Feedback is a Gift
1. Privacy on iPhone | Tracked | Apple
2. Email, Social Media, and Mobile Marketing
3. Social Media Dimensions - Facebook, Instagram, YouTube, Twitter, LinkedIn
4. Platform Tips - Instagram, TikTok, WhatsApp, Discord
1. Lesson 4 - Social Media Marketing - Social Media Platforms
2. Lesson 4: Learning Checkpoint
1. SME Presentation Deck - Social Media Marketing
2. Your Feedback is a Gift!
1. 12 Email Copywriting Best Practices You Need to Follow Today
2. Case Study (Mailchimp)
3. How Spotify Advertising Works
4. YouTube
5. Instagram Reels in 2024: The Ultimate Guide
6. Top 25 Influencer Marketing Best Practices
7. Mobile Marketing: 12 Powerful Strategies & the Ultimate Guide [2024]
1. Lesson 5 - Digital Platform and Measurement - Digital Measurement Framework
2. Lesson 5: Learning Checkpoint
1. SME Presentation Deck - Digital Platform and Measurement
2. Your Feedback is a Gift!
1. Ecommerce Business Models: Types + What to Select (bigcommerce.com)
2. 10 Must Read eCommerce Books for a Thriving Business (outgrow.co)
3. 3.1: Analysis, Determination, and Measurement - Chemistry LibreTexts
4. KPIs vs Metrics: Learn The Difference With Tips & Examples (datapine.com)
5. Other Asynchronous Materials | Day 5
1. SME Presentation Deck - Customer Relationship Management
2. Your feedback is a gift!
1. What is the future of CRM (FindMyCRM)
2. The Future of CRM (TechnologyAdvice)
3. Other Asynchronous Materials | Day 6
1. Digital Marketing Fundamentals Study Guide
2. Digital Marketing Fundamentals Batch 79 Certification Exam
1. Download and Share Your Certificate!
2. Join CDM Viber Alumni Community

About this course

Free
82 lessons
0 hours of video content

Digital Marketing Fundamentals Program Batch 79 with Certification

Course curriculum

#BeMoreWithCDM

Pre-Session Materials

Pre-Reads: Marketing Primer

Templates & Tools

DAY 1 | Self-Paced Module [REQUIRED]

DAY 1 | INTRODUCTION TO DIGITAL MARKETING FUNDAMENTALS [Nov 8]

DAY 1 | Additional References

DAY 2 | Self-Paced Module - Content Strategy [REQUIRED]

DAY 2 | CONTENT AND PLATFORM STRATEGY [Nov 15]

DAY 2 | Additional References

DAY 3 | Self-Paced Module [REQUIRED]

DAY 3 | INTRODUCTION TO DIGITAL MEDIA PLANNING & SEO [Nov 22]

DAY 3 | Additional References

Day 4 | Self-Paced Module [REQUIRED]

DAY 4 | INTRODUCTION TO SOCIAL MEDIA MARKETING [Nov 29]

DAY 4 | Additional References

Day 5 | Self-Paced Module [REQUIRED]

DAY 5 | INTRODUCTION TO E-COMMERCE & DIGITAL MEASUREMENT [Dec 6]

DAY 5 | Additional References

Day 6 | INTRODUCTION TO CRM & CAMPAIGN PRESENTATIONS [Dec 13]

DAY 6 | Additional References

Digital Marketing Fundamentals Certification

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About this course