Digital Media Planning Program Batch 25
Get to understand the elements of a comprehensive digital media strategy and campaign – formats, budgets, performance, optimization, and regulations.
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CDP|CDM: How to Navigate Your Course
CDP|CDM Student Orientation
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Pre-Reads
Digital Media Planning Program | Student Guide
Day 01 | Presentation Deck
Discovery: Getting Started
Design: Media Toolbox
Day 1: In-session Resources
Day 02 | Presentation Deck
Qualify: Media Hygiene
Launch: Media Buying
Leverage: Optimize
Privacy-First Advertising
Day 2 Activity Workbook: Top-level Media Objectives and Strategies (MOS)