Course curriculum

    1. Register for the Live Saturday Sessions

    2. Marketing Technology Fundamentals Program | Student Guide

    3. How to Use the Learning Portal

    4. How to Navigate Your Course

    5. CDP|CDM Student Orientation

    6. Required | Pre-Reads

    7. Join the CDM Community today!

    1. Day 1 | SME Presentation [UPDATED]

    2. Marketing Technology Fundamentals Program | Activity Workbook

    1. Day 2 | SME Presentation

    1. The Secrets to Building a Successful Marketing Technology Stack

    2. Understanding and Building Marketing Technology Stacks with Dan McGaw

    3. Anthony Aguiar Charts a Course for the Future of Marketing Technology

    4. Customer Data Platforms: A Marketer's Guide (4th Edition)

About this course

  • Free
  • 14 lessons
  • 0 hours of video content