Course curriculum

    1. Downloadable Zoom Backgrounds

    2. Downloadable Social Art Card

    3. Join the CDM Community today!

    4. Don't forget to join our Viber group!

    1. Register for the Live Saturday Sessions

    2. How to Use the Learning Portal

    3. How to Navigate Your Course

    4. CDP|CDM Student Orientation

    5. Marketing Technology Fundamentals Program | Student Guide

    6. Required | Pre-Reads

    1. Day 1 | SME Presentation

    2. Video Case Studies: Identifying Business Problems

    3. Marketing Technology Fundamentals Program | Activity Workbook

    1. Day 2 | SME Presentation

    2. Day 2 | Activity Workbook

    3. Your feedback is a gift!

    1. Day 3 | SME Presentation

    2. Day 3 | Activity Workbook

    3. Your feedback is a gift!

    1. The Secrets to Building a Successful Marketing Technology Stack

    2. Understanding and Building Marketing Technology Stacks with Dan McGaw

    3. Anthony Aguiar Charts a Course for the Future of Marketing Technology

    4. Customer Data Platforms: A Marketer's Guide (4th Edition)

About this course

  • Free
  • 23 lessons
  • 0 hours of video content