Course curriculum

    1. Downloadable Zoom Backgrounds

    2. Downloadable Social Art Card

    3. Don't forget to join our Viber group!

    1. Register for the Live Saturday Sessions

    2. CDM Pre-Session Diagnostic Survey

    3. How to Navigate Your Course

    4. CDP|CDM Student Orientation

    5. Marketing Technology Fundamentals Program | Student Guide

    6. Required | Pre-Reads

    1. Day 1 | SME Presentation

    2. Video Case Studies: Identifying Business Problems

    3. Marketing Technology Fundamentals Program | Activity Workbook

    4. Your feedback is a gift to us!

    1. Day 2 | SME Presentation

    2. Day 2 | Activity Workbook

    3. Your feedback is a gift!

    1. Day 3 | SME Presentation

    2. Day 3 | Activity Workbook

    3. Your feedback is a gift!

    1. The Secrets to Building a Successful Marketing Technology Stack

    2. Understanding and Building Marketing Technology Stacks with Dan McGaw

    3. Anthony Aguiar Charts a Course for the Future of Marketing Technology

    4. Customer Data Platforms: A Marketer's Guide (4th Edition)

About this course

  • Free
  • 24 lessons
  • 0 hours of video content