Course curriculum

    1. How to Use the Learning Portal

    2. CDP|CDM Student Orientation

    3. How to Navigate Your Course

    1. Zoom Registration Link

    2. Join the WhatsApp Group!

    1. Pre-Reads

    1. Marketing Technology Fundamentals Program | Student Guide

    2. Day 1 | SME Presentation Module 1

    3. Day 1 | SME Presentation Module 2

    1. Day 2 | SME Presentation Module 3

    2. Marketing Technology Foundations Program | Activity Workbook

    1. The Secrets to Building a Successful Marketing Technology Stack

    2. Understanding and Building Marketing Technology Stacks with Dan McGaw

    3. Anthony Aguiar Charts a Course for the Future of Marketing Technology

    4. Customer Data Platforms: A Marketer's Guide (4th Edition)

About this course

  • Free
  • 17 lessons
  • 0 hours of video content